Question

prism scan in the target marketing means
a) considering the customer income
b) considering customer preference choice
c) noticing cultural similarities among customers
d) all of the above​

Answer 1

Answer:

(d). all of the above......

Answer 2

Answer:

d) all of the above

Explanation:

• Potential Rating Index for Zip Markets (PRIZM) is a collection of geo-demographic groups created for the US by Claritas INC. The PRIZM integrates consumer behaviour, demographics, and geographic information for the marketers.
• The Data used by PRIZM to create such market segmentation are obtained from the US Census database.
• The underlying assumption used by PRIZM is that similar households in the same locality have common characteristics. These characteristics include demographic information or other variables such as attitudes, lifestyle, and behaviours.
• The criteria used by PRIZM to develop these market segments is allocating all the households in each locality to a neighbourhood group.
• PRIZM established 68 demographic and behavioural segments that the households are grouped in.

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