Question

Product is a key element in ------- at one extreme, it may consist of pure tangible goods or at the other extreme pure services.


a. market offering


b. brand equity


c. brand extension


d. co-branding

Answer 1

Market offering is the combine of products, services, information which can satisfy to customer’s need or want.

It is not only physical product it includes intangible activities like banking, airline services, medical, hotel stays, taxi or bus services, home repair, etc.

Example: Automobile, gym membership, visit New Orleans, Presidential Candidate etc.