Professor fader introduced us to the concept of clv - customer lifetime value. Professor bell continued the discussion of clv and explained that in the digital environment, clv needs to also incorporate rlv. What is rlv?
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RLV is nothing but referral lifetime value. It is one of the important things in marketing.
Like CLV or Customer Lifetime Value, RLV is almost the same, but it gives reference to others, and CLV only refers to the value of the customer at the time of the deal. With RLV, one can convert the references to customers giving them a good and satisfactory experience.
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Hare krishna hare ram
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Hare krishna hare ram
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