Project of class 12 th marketing management of chocolate
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The following points provide a broad guideline along which you can frame your project.
Meaning of marketing : Here, explain in brief "what is meant by marketing"
Market offering : Explain the details of the market offering in terms of ingrdients, special feature, etc. and how it would add value for the customers
The target market : Here, identify and explain the target consumer group.
Planning : What marketing planning in terms of promotion of the product, production level.
Presence of competing brands : what are the competing brands that are present and how does your product differ from them.
Branding and promoting techniques : What particular techniques would be used for branding and promoting of the chocolate.
Distribution channels : Another important concept is to explain the appropriate channel of distribution that would be used for the product along with suitable reasons for the same.
Meaning of marketing : Here, explain in brief "what is meant by marketing"
Market offering : Explain the details of the market offering in terms of ingrdients, special feature, etc. and how it would add value for the customers
The target market : Here, identify and explain the target consumer group.
Planning : What marketing planning in terms of promotion of the product, production level.
Presence of competing brands : what are the competing brands that are present and how does your product differ from them.
Branding and promoting techniques : What particular techniques would be used for branding and promoting of the chocolate.
Distribution channels : Another important concept is to explain the appropriate channel of distribution that would be used for the product along with suitable reasons for the same.
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The marketing management process consists of the activities marketing managers do to optimize the marketing mix, including sourcing new marketing mix ideas, implementing them, analyzing the results, and doing it all over again. ... Results: Deliver marketing results that increase customer value and drive business growth.
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