Project report on Different brands of the product which is based on consumer awareness.
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Brand awareness is one of the significant factors which impacts purchasing preferences of the customer.
Awareness for brands is the competency of consumers to be able to recall and detect any specific brand.
This affects positively or negatively how consumers decide their purchases. Understanding positive brand awareness of consumers helps marketers to be able to increase their market share.
It is a very popular marketing technique used to increase the market performance of products and this enhancement of share of the business.
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