Question

Promotional strategies effect on customers satisfaction

Answer 1

heya...

It also examines the indirect effects of a marketing strategy on consumer satisfaction via the price and service quality. ... The mathematical and empirical results offer an optimal guideline for a global marketing strategy to provide direction for allocating strategic resources in a competitive environment.

Answer 2

Answer:

Performance is the level of quality of the product, or service, as perceived by the customer, relative to the price paid.The performance model posits that a customer's perception of a product or service performance, and their expectations of that performance have a positive effect on customer satisfaction.