Properties and facts are stored at the highest level possible, according to the principle of
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the different forms of memory are
form
store
retrieve
encoding occurs when
info is 1st translated
held in storage in a form
forgetting is
when we cannot retrieve info
1950
compared to phone and computer
1960/70
kinds of memory according to length of time stored
Modal Model of Memory
info is received, stored and retrieved for each kind of memory
sensory memory
unattended info presented quickly
stored briefly
short term memory
attended info held for periods of 20-30 seconds
long term memory
long periods of time
SM
is like perception because it is initial storage
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