Question

Q-1. Explain vals segmentation given by arnold mitchell and explain the various categories.

Answer 1

the vals segmentation given by arnold mitchell is an effective trial band for the equality right for every category

Answer 2

Arnold Mitchell was the one created the basic concepts of VAL’s system. This whole concept was as per the lifestyle and values of people of the United States of America.

There are mainly three names that contribute to VALs segments such as innovators, thinkers and survivors. They help with the intuitiveness of the whole concept of VAL.