Q-1. For the following case
a) Identify/write the problem statement for this case.
b) Write study research objectives for given case.
c) Develop study framework.
d) Develop all possible hypotheses and explain, what type (format) of hypotheses has been depicted in the respective case.
Case:
THE EFFECT OF CALORIE INFORMATION ON FOOD CONSUMPTION
The (over consumption of calories is one of the most important determinants of the obesity problem in Europe and the United States. Governments promote the consumption of healthy alternatives and try to support consumers in making healthy choices, for instance by the introduction of the Nutritional Labeling and Education Act (NLEA) in the United States. The NLEA requires manufacturers to provide nutrition information on the packaging of food products. In a similar vein, the European Commission is working on an updated version of its regulation on food labeling, issued in December 2006. This regulation defines specific nutritional profiles which the food industry must comply with in order to bear nutrition or health claims Hence, governments want to make sure that consumers get reliable information on food and eventually make more healthy choices. Despite these efforts, the obesity problem continues to increase in the United States and Europe
Jonathan Wilson is a student at Tilburg University. He has been interested in the overconsumption of food ever since he has read Brian Wansink's famous study with the "bottomless bowls. For this study, Wansink brought in 60 people for a free lunch and gave 22- ounce bowls of soup to half, while the other half unknowingly got 22-ounce bowls that automatically refilled as they ate (by an unseen tube under the table). The result: those eating from the bottomless bowls thought they'd eaten the same amount as people with regular bowls. They consumed 73% more soup, "The lesson is, don't rely on your stomach to tell you when you're full. It can lie." Wansink reacted to the results of this study. Together with his thesis supervisor, Donald Driver, Jonathan has developed a series of studies on the effects of Nutrition Labels on people's attitudes toward the product, buying intentions, and the perceived healthiness of food products.
The purpose of his latest study was to determine how the provision of objective calorie information on healthy food items influences people's experience of hunger. Jonathan has developed a first draft of the of this study, which is detailed next. This section of a paper provides the overarching perspective used in a research study
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