Q.1. What is behavioral targeting? Provide an example of behavioral targeting. How are firms responding to consumers and public advocates that it is a form of stalking consumers?
Answers
Explanation:
Behavioral targeting is a marketing method that uses web user information to strengthen advertising campaigns. The technique involves gathering data from a variety of sources about the potential customer’s online browsing and shopping behaviors.
Answer:
Targeted advertising is a form of advertising , including online advertising , that is directed towards an audience with certain traits,based on the product or person the advertiser is promoting .
Trackable behaviours include : visiting website pages , clicking an advertisement , watching a video , submitting a form ,reading an email ,and more .Some behavioural targeting include: Sending display ads across the web anonymized people who visited your website but did not cover on a form .
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