Q.15 :-How are known the forces of macro environment? Which is most important and most used ?
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SWOT model
SARFA model
PESTEL model
DEEPEST model
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The Macro Environment consists of 6 different forces. These are: Demographic, Economic, Political, Ecological, Socio-Cultural, and Technological forces. This can easily be remembered: the DESTEP model, also called DEPEST model, helps to consider the different factors of the Macro Environment.
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