Question

Q2. Health and Nutrition Start-Up, Habbit makes consumer debut with a range of
innovative & delicious Products. Habbit Wise Creams are the lowest calorie ice creams in
the world. Every serving has less than 50 calories, which is less than half an apple.
Available in 6 gourmet flavours such as Blueberry Crumble. Salted Caramel, Lychee
Blush, etc. Wise Creams contain zero added sugar and are keto + diabetic friendly. Prepare
an appropriate Segmentation Strategy for the new launch. Considering that they have
entered in consumer market for the first time, how should the brand be positioned in the
market? (10 Marks)

Answer 1

Habbit Wise Creams are the lowest calorie ice creams in the world. Every serving has less than 50 calories, which is less than half an apple. Available in 6 gourmet flavours such as Blueberry Crumble, Salted Caramel, Lychee Blush, etc. Wise Creams contain zero added sugar and are keto + diabetic friendly.

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