Question

Question 2 :
"Social marketing seeks to influence social behaviour not to benefit the marketer, but to benefit the target audience and the general society"
this definition was given by
O Philip Kotler
Schiffman
Mark Zuckerberg
Jeff Bezos​

Answer 1

Answer:

Social marketing emerged as a valuable commercial tactic in the 1970s, created by Philip Kotler and Gerald Zaltman. The essential principle is that marketing ideologies used when selling consumer merchandise can also be applied to promote concepts, feelings, and behaviors. Both marketing strategies aim to determine what people want and need and then cater to this, instead of attempting to convince the public to buy whatever the company happens to be selling. Social marketing differs from consumer marketing in that it “seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.”(1) This method has proven to be extremely effective for international health campaigns, such as encouraging contraceptives or the use of ORT.