Radeki de Dovnic Manufacturing
With reference to RDM, describe how changes in operations management altered its relationship with two other business functions
Explain how RDM’s transformation of its manufacturing process from traditional mass production to highly automated production affected the interests of internal stakeholders.
Explain how innovation at RDM may have influenced their marketing practices.
Describe three changes in the external environment that have affected RDM. (STEEPLE analysis – any three)
Answers
Answer:
Explanation:
1. The
company makes good products2. company enjoys healthy profits and is financially stable3. It can produce goods at Competitive pricing4. It is
responsive to customers’ needs.
5. Ability to customize products regardless of the size of theorder6. Its highly automated processes and integration oftechnologies, allows it to easily retool and inexpensivelymanufacture new products.
RDM
not restricted to justmanufacturing healthcare devices.
Weakness
1.
RDM
has no marketing strategy(Instead RDM follows a series of
practices that have evolvedsince the Dovnic family regained control of
RDM
in 1990)2. RDM has no relevant vision or mission statement
–
a vision
statement exists only in Jan’s mind.
(Jan effectively communicates that vision to employees)3.
RDM
has no written corporate strategy, to achieve Jan’s
vision4.
RDM
has an outdated name and a weak brand identity,5. RDM has no written operations management strategy6. RDM has no human resources plan.
Opportunities
1. Manufacture new products for the same customer2. Tap new geographical markets3. Expand presence in Germany, the largest economy inEurope4. Set up distinct division of the company for manufacturingcustomized aluminium water bottles