radio ad on new invention
Answers
Answer:
Explanation:
1. Marmite ‘The Mondays’
Agency: Adam & Eve/DDB
Creatives: Ben Stilitz, Colin Booth
Producer: Mark Hellaby
Sound engineer: Mark Hellaby, 750mph
Script:
SFX: Music intro.
VO: Are you experiencing a case of the Mondays? Do you suffer from a once-weekly outbreak of sore personality, swollen mood or inflamed temper? Then Marmite on toast for breakfast could be the pseudo-scientific remedy you’re looking for. It’s anecdotally proven to help families smash through the start of the week. To report a case of the Mondays, call the Marmite helpline on 0800 832 1835.
Hate Mondays. Love Marmite.
Marmite is best enjoyed at breakfast. Breakfast can be eaten any time of day if you get up late enough. Users may experience a 33% increase in pizzazz.
2. Dove ‘Self-conscious’
Agency: Ogilvy & Mather London
Creatives: Simon Lotze, Miguel Nunes
Producers: Victoria Smith, Sarah Hall
Sound engineer: David Gritzman, Gramercy Park and H&O
Script:
VO: The more someone makes you think about your body, the harder it becomes to ignore.
Your tongue, for example. Usually, you hardly notice it’s there. But when I mention it, you can feel your tongue bumping against your lower front teeth. The tip’s just resting on them. You notice your tongue feels just a little too long for your mouth. And you notice it never really lies still. You move it about constantly, without thinking about it. Backwards and forwards. And from side to side. Suddenly, it feels strangely wet and heavy in your mouth, doesn’t it?
A few seconds ago, you hardly noticed your tongue. But just one message ensured you can’t stop thinking about it. Now imagine the hundreds of messages girls are exposed to every day, subtly changing the way they think about their bodies.
See how you can help at selfesteem.dove.co.uk. Dove. Be your beautiful self.
3. Flash ‘Colouring book’
Agency: Leo Burnett
Creatives: Matt Collier, Wayne Robinson, Charlie Martin
Producers: Serena Schellenberg, Adam Furman
Sound engineer: Ed Downham, Wave
Script:
VO: Oh no, little Timmy’s got hold of a marker pen. My wall looks like a colouring book. What am I going to do?
(Sung to the tune of Queen’s Flash) Flash!
A-aaah!
Cleans up the impossible.
Wow, he’s really made a mess.
It’s a pain but we won’t stress.
In the hall.
He has drawn.
Overall.
On the wall.
Lots of scrawls.
But we can clean this u-u-up!
(Spoken) Flash Magic Eraser we love you.
(Sung) Flash!
A-aaah!
Cleans up the impossible.
4. Currys PC World ‘Bootcamp’
Agency: Abbott Mead Vickers BBDO
Creatives: Charlotte Adorjan, Michael Jones
Producer: Holly Pienaar
Sound engineer: Chris Turner, Jungle
Script:
SFX: Muffled military fitness class atmosphere.
VO: Wake up, soldier!
It’s 6.15am.
Balham boot camp.
The pigeons are sleeping.
You wish you were too.
You’re in line with the other squaddies.
PT Full Metal Janet appears inches from your face.
Now drop and give me 20!
Twenty what, exactly?
You can’t tell, there’s so much mud in your ear.
We recommend you go AWOL immediately.
And head down to Currys PC World.
You’ll find more civilised advice on a great range of wearable tech.
Start training on your own terms, with no bombastic brigadier to stamp on your good intentions.
Jog on, Janet.
Currys PC World. We start with you.
5. Harvey Nichols ‘Car’
Agency: Adam & Eve/DDB
Creatives: Jessica Morris, Chloe Pope, Emmanuel Saint M’leux, Simon Pearse
Producer: Kreepa Laxman
Sound engineer: Sam Ashwell, 750mph
Script:
SFX: We hear a transcript between a man and an emergency services operator. The man sounds annoyed.
999 Emergency services.
Man Someone just stole our car.
999 OK, where was it stolen?
Man In front of the house. I saw the whole thing.
999 And did the person force entry?
Man She had keys.
999 She had keys? OK. Can you describe her for me?
Man Mid-thirties. Brunette. Really… nice… hair.
999 Can you tell us anything else?
Man Yeah, she was wearing my wife’s leather jacket. She loved that jacket. Hold on… she’s coming back.
999 It’s alright. Just stay with me.
Man Sorry, she’s trying to say something.
SFX: We hear a car pulling up and a door slamming. In the background, we hear a woman’s voice.
Woman I forgot my purse.
Man She says she’s forgotten her purse. Oh, hang on… whoops.
SFX: Hangs up, continuous beep tone.
VO: The new Harvey Nichols Beauty Lounge. Now open in Knightsbridge. Careful, they might not recognise you.