Rakesh formulates a questionnaire, selects a sample and then administers the questionnaire and completes the process of data collection. He then reviews the literature available on the research topic and analyzes data. Where did Rakesh go wrong? *
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Survey research a research method involving the use of standardized questionnaires or interviews to collect data about people and their preferences, thoughts, and behaviors in a systematic manner. Although census surveys were conducted as early as Ancient Egypt, survey as a formal research method was pioneered in the 1930-40s by sociologist Paul Lazarsfeld to examine the effects of the radio on political opinion formation of the United States. This method has since become a very popular method for quantitative research in the social sciences.
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