Read the following text and answer Question 17-20 on the basis of the same. Unilever has found a new way to make ice creams by using an ingredient called “Ice Structuring Protein (ISP)” which is widely found in nature especially, in fishes which allows them to survive in freezing arctic waters. Combining ISP with stabilizer technology allows to make ice creams that don’t melt so easily thereby making it more convenient for small children and consumers to eat ice-cream in hot countries.
Q17.Identify the component of marketing mix being taken into consideration by the company. (1)
(a) Price Mix (b) Place Mix (c) Promotion Mix (d) Product Mix
Q18.Which function of Marketing is highlighted here? (1)
(a) Packaging and labelling (b) Product Designing and Development (c) Promotion (d) Pricing of products
Q19.Name the element of marketing mix which will affect the revenue and profits of Unilever. (1)
(a) Price (b) Promotion (c) Labelling (d) Place
Q20.Unilever produces the ice -creams and packs them in small containers and labels them. Which of the following is not a function of labelling? (1)
(a) Facilitates the use of the product
(b) Product promotion
(c) Grading of product
(d) Product identification
Answers
Answer:
Question 17 a.
1. Product Mix:
Product (mix) consists of various decisions relating to product. Product is the basic element of marketing mix because all other elements are required only when there is product. It is the center of all the marketing activities.
2. Price Mix:
Price mix is another important element of marketing mix. It is considered as very critical element. Price can be defined as the economic value of product normally expressed in form of money.
3. Promotion Mix:
Promotion mix deals with those activities directed to increase sales volume. It is also known as market communication. In today’s marketing practices, market promotion has much vital role. Promotion mix involves all those efforts directed to increases sales of products on a continuous basis.
Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. For example, your company may sell multiple lines of products.
Explanation:
They are called 4 P's
Answer:
17. (d) Product Mix
18. (b) Product Designing and Development
19. (a) Price
20. (a) Facilitates the use of the product
Explanation: