Question

Read the following text and answer question number 9 to 12 on the basis of the same: Priya intends to start an enterprise that produces ICE-CREAMS. Initially in order to assess the test and preferences of the people about ice-creams she used social media and online surveys. Thereafter she prepared a detailed SWOT analysis of her enterprise to devise a strategy that will give her an edge over competitor. Based on her analysis of the market she planned another segment of Ice-Cream called “Indian Delight” She planned to fix up the price of Ice-cream relative lower in the beginning and increasing on when demand picks. Priya also decided while marketing her product she will use Eco-friendly packaging and she is determined for following socialresponsibility of business. She also decided to label her product in bright and unique colors combination. She will use her brand “Indian Delight” on packaging. She will use her brand on new launches of product. She has also plan for launching new varieties of her ice-creams using same brand name.
Q.9. Identify the elements of marketing mix being discussed in above paragraph 1 point
a) Price
b) Product
c) both price and product
d) promotion.
Q.10. Which are the functions are not mentioned in the paragraph 1 point
a) Gathering and analyzing market information. b) Market planning
c) Storage and ware housing
d) Pricing
Q.11. Which are the functions are mentioned in the paragraph. 1 point
a) Product designing and development
b) Customer support
c) Physical distribution
d) Transportation
Q.12. What is “Indian Delight” in terms of marketing in this paragraph. 1 point
a) Generic Name.
b) Ice- Cream.
c) Brand Name.
d) Product​

Answer 1

Answer:

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