Question

Reasons for rise in digital marketing in india

Answer 1

First cause Demonetization
And secondly its easy

Answer 2

In simple terms, digital marketing is an endorsement of products, services, and brands on digital Medias like search engines, social media sites, emails and other electronic media. 
Why digital marketing?
Cost: Digital marketing is very cost efficient compared to traditional marketing channels like TV and print media.
Tracking: In digital marketing tracking the results is easy compared to traditional marketing channels.
Target Audience: Targeting audience for your brands, products and services is very beneficial in digital media channels, like ads are a show based on age, profession, likes and dislikes region, sex and many other categories.Digital marketing campaigns are inbound which increases the chances of conversions.
Interactive: Most of the traditional marketing channels are static and one-time production, where as digital marketing is an interactive channel where customers can engage with the brands, data can be shared effectively and using advance digital marketing techniques we can even influence them to get converted into potential clients.
Conclusion:
Digital marketing is a new compared to traditional marketing channels but if it’s implemented strategically we can get better ROI for your campaigns since internet penetration and digital media usage is increasing in India digital marketing is an excellent way to influence your target audience into paying customers.