Question

Recommend the CRM strategies for the makers of a famous brand of “Papad” now diversifying into “Dough”

Answer 1

PLEASE MARK ME AS BRAINLIST

Answer 2

Answer:

Step 1: Define your CRM strategy vision and goals

Step 2: Define your target customer with buyer personas

Step 3: Define your customer journey

Step 4: Establish the processes for a 360° customer experience

Step 5: Study the market and know your positioning

Step 6: Knowing your product or service

Step 7: Invest in CRM software

Step 8: Setting Key Performance Indicators (KPIs) for each team

Explanation:

Step 1: The first thing to do before creating a CRM strategy is to revisit your overall business strategy and high-level business goals.

Step 2: Create a buyer persona that represents your ideal customer. Make it as detailed as possible. Include information such as demographic and behavioral characteristics, as well as interests, challenges, and aspirations.

Step 3: To master customer relationship management, you need to know each and every step of the customer journey. Then you need to ensure a top notch customer experience at each of those touchpoints.

Step 4: Your CRM strategy planning so far should have highlighted the areas that need improvement.

Step 5: It’s always a good idea to look to the competitive landscape for inspiration when developing CRM strategies.

Step 6: Take the time to revise and develop your product/service narrative and elaborate your value proposition.

Step 7: One of the best ways to drive forward your CRM strategy is to invest in a CRM software for your business.

Step 8: All strategic actions need to be backed up by figures and data – and your CRM strategy is no exception. You need to be able to measure its progress.