_______ refers to buying goods from distributers or from producers and then selling them with a profit margin. class 9 computer book pls ans
Answers
Answer:
Distribution
Distribution means the process by which we make the goods or the service available to the end consumer. Generally, the place of production is not the same as the place of consumption. So the goods have to be distributed to overcome the barrier of place.
Now the distribution of the products can be done by the organisation itself which is direct distribution. Or it can hire intermediaries and form distributions channel i.e. indirect distributions. The plan will depend on several factors, some of which are
Product: Whether the product is perishable or durable will be a factor in deciding its distributions model.
Market: The size of the market will be a factor. In a large market, the direct distribution may not be a perfect choice. Also if the markets are scattered indirect channel will be more suitable
Company: The size of the company and its product-mix are also deciding factors in the decision about distributions.
Marketing Environment: In a slow economy or depression a shorter distributions chain is preferable. In a healthy economy, there is a wider choice for alternatives.
Cost: The cost of the channel like transportation, warehousing and storage, tolls etc are obviously a factor in this decision.