Business Studies, asked by ashishshukla9257, 1 year ago

Relationship marketing and logalty program

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Answered by Anonymous

Joshua T. Beck, Kelly Chapman, and Robert W. Palmatier (2015) Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets. Relationship marketing (RM) and loyalty programs (LPs) are key differentiation strategies for firms facing increasing global

Answered by Gur555555

Answer:

By Facing Firm in the logalty .....

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