Question

Required
A. Discuss what is meant by relationship marketing and discuss at least
four of its benefits for
Amazon.​

Answer 1

Answer:

Relationship marketing is anything designed to keep your customers buying from you. Depending on how broadly you take that definition, it can range from sending promotions to existing customers to providing customer support. Rewards programs, email marketing, and even your return policy all count in our book.

Explanation:

The Top 5 Benefits

1. Massive Return on Investment

Reichheld and Schefter said it best in this Harvard Business Review article: “Increasing customer retention rates by 5% increases profits by 25% to 95%.” Not convinced? Over two-thirds of all companies report getting better return on investment when they work to keep their previous customers than when they try to get new ones.

2. Great Reviews

The cornerstone of relationship marketing is keeping the customer happy. Happy customers mean great reviews, and those help you attract more customers. Positive reviews can have an even deeper impact on your business if you’re an online company worried about an Amazon seller rating or eBay feedback score.

3. More Feedback

Customers who develop a relationship with you will share their opinions more often. After all, if they trust you, they will expect you to listen to them. This will motivate them to tell you about opportunities they see for improving your products or services.

This customer feedback can be invaluable. And if you act on it, you prove to customers that you really do listen. That can raise their opinions of you to even greater heights.

4. More Word-of-Mouth

Word-of-Mouth Advertising

People trust the opinions of friends and family members more than any form of advertising. If you get a customer to like your brand enough to recommend it to others, you’ve just recruited a marketer more effective than anyone on your staff—and you don’t even have to pay her!

5. Higher ROI from Customer Acquisition

The best thing about relationship marketing is that it has a snowball effect. By working hard to get more purchases from each customer, you make new ones more valuable. Any marketing campaigns you launch to attract new customers will therefore see better returns.

pls mark me as brainleast

have a nice day sir...