Revival branding strategy for successful comapnies indis
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In 2006, biscuits and confectioneries maker Parle discontinued Rola Cola because it wasn’t “delivering numbers”. However, the company continued the product in international markets, mainly in Africa. In February, this year, a Twitter user from Kerala shared a picture of Rola Cola and expressed his wish to see the product back on shelves. The tweet caught Parle’s attention and the company responded: "If all you need is Rola Cola, then all we need are 10K retweets #BringBackRolaCola." It worked. A couple of weeks later Parle announced the re-launch of Rola Cola. The candy is set to hit the market this month, with plans to distribute nationwide by the end of 2019.
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Nostalgia' has become business strategy is not news. We're ... She adds , “Successful brands are able to ignite the ... In the decade that Campa Cola ruled North India, it