rich digital media support of windowxptun
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Answer:
Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.
While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. The ad can expand, float, etc. You can access aggregated metrics on your audience's behavior, including number of expansions, multiple exits, and video completions to get granular data on the success of your campaign.
Rich media lets agencies create complex ads that can elicit strong user response. Using HTML5 technology, the ads can include multiple levels of content in one placement: videos, games, tweets from an ad, etc. If you have a simple objective to generate clicks or a more ambitious goal to create brand awareness, rich media is the format to go with.
Standard display creative vs. rich media creative
The key advantages of rich media creatives include:
An engaging user experience leading to higher interaction rate
Increased conversions, click-throughs, and view rates
Better metrics than traditional ads
The differences between standard and rich media.
Answer:
Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.
While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. The ad can expand, float, etc. You can access aggregated metrics on your audience's behavior, including number of expansions, multiple exits, and video completions to get granular data on the success of your campaign.
Rich media lets agencies create complex ads that can elicit strong user response. Using HTML5 technology, the ads can include multiple levels of content in one placement: videos, games, tweets from an ad, etc. If you have a simple objective to generate clicks or a more ambitious goal to create brand awareness, rich media is the format to go with.
Standard display creative vs. rich media creative
The key advantages of rich media creatives include:
An engaging user experience leading to higher interaction rate
Increased conversions, click-throughs, and view rates
Better metrics than traditional ads
The differences between standard and rich media creatives are detailed below:
Standard creative Rich media creative
A single .html, .gif, .png, or .jpg file format of 200K or less
Contains no video or expansion
Usually only tracks a single click-through link
Rich media creative
Usually exceeds 200K
May use multiple files
May contain video
May expand to a larger size
May include detailed tracking metrics on user interactivity
May track multiple click-through links
May contain other special features (polling, send-to-a-friend, gallery, etc.)
Some publishers may require a polite