Ritula Saini is a resident of a small village 'Chilumuru' in Andhra Pradesh. She has completed her
management studies. Since she lives in a village she has seen the problems of villagers from close
quarters. Most of the people of her village are unemployed. Some people grow fruits at a very
small scale. Selling the fruits in small quantities has been a big problem for them. They had to go
to the city to sell their fruits. There, the buyers exploited them by buying their fruit at a very low
price. Ritula discussed this problem with some of her class fellows to find out its solution. All of
them decided to jointly set up a juice factory in the village to extract juice from the fruits. This
would give employment to the people and they would get rid of the exploitation by the buyers. At
last, the factory by the name of 'Choice Juice Manufactures' was set up. The people of Ritula's
own village and from the surrounding areas began to come there to sell their fruits. All of them
heaved a sigh of relief. Not only this, but about 350 people also got employment. In no time their
“Cold Mazza” brand juice became very popular. All the workers of the factory were very happy
because besides being paid reasonable remuneration, they were also consulted when main
decisions were taken. Ritula and her friends took an oath that at no cost they would ever resort to
adulteration in their juice. In fact their objective was to provide the people with a nutritious drink.
One day, one of their friend came to factory and told them several ways of tax evasion. They paid
no attention to whatever he said. Gradually, their business is growing up. Now, all the partners
have begun to earn sufficient profit in their investment. In the whole region the decision of Ritula
and her friends was enthusiastically welcomed.
(a) Quoting relevant lines from the above paragraph, identify towards which parties is the social
responsibility being discharged? Give five examples.
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