Role and impact of social networking on advertising
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According to Mehta [6] positive attitude of consumers toward social network advertisements can help consumers to recall the products or brands and influence their behavior.
Facebook has given them opportunity to reach their target audience through interesting and cost cutting way than traditional advertising medium.
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These factors have caused social networks to evolve from being a handy means for keeping in touch with friends and family to being used in ways that have a real impact on society. The Influence of Social media is being used in ways that shape politics, business, world culture, education, careers, innovation, and more.
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