Question

Role of crm in improving customer relationships in marketing

Answer 1

Customer relationship management (CRM) helps businesses to gain an insight into the behaviour of their customers and modify their business operations to ensure that customers are served in the best possible way. ... changing the way you operate to improve customer service and marketing.

Answer 2

Answer:

In essence, CRM helps a business to recognise the value of its customers and to capitalise on improved customer relations. The better you understand your customers, the more responsive you can be to their needs. CRM can be achieved by: finding out about your customers' purchasing habits, opinions and preferences.