Question

Rs. 199.99 is an example for____ pricing

Answer 1

gift object has 199.99 price

Answer 2

It is an example of odd pricing.

• Such pricing generally consists of odd numbers in the end. For example - 277, 399.99, 46.73, 21.11 etc.
• It's a type of psychological pricing that taps into fundamental human impulses to get customers to take action. The approach makes use of the psychological attraction of the numbers shown in a price.
• It is based on the idea that consumers are math-phobic and will only look at the first few digits of a price when making a purchase choice.  For example, the price of $18.99 looks more like $18 and not like $19