Question

sales promotion expenses are allocated in which ratio?
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Answer 1

Answer:

Calculate the expense ratio by dividing your operating expense by your net sales and multiplying the result by 100. This creates the percentage of costs to sales.

Answer 2

Sales promotion expenses are allocated in expense ratio.

Explanation:

• The selling expense-to-sales ratio for a consumer catalogue firm should be between 25% and 30% of net sales. This key percentage for a business-to-business cataloger should be between 15% and 20% of net revenues.
• A marketing control metric that is used to assess if the amount spent on sales promotion was excessive; total sales promotion expenditure is reported as a percentage of total sales income for the same time.