Sales promotion is important from the point of view of
consumers because.
(a) It helps to increase sales
(b) It stabilizes sales
(c) It helps to raise the standard of living
(d) It increases profits
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A.lt helps to increase sales
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'Sales promotion' is important 'from the 'point of view of consumers' as it helps to 'increase sales'.
Answer: Option (a)
Explanation:
Sales promotions are activities conducted by the company to spread awareness about their products and services and arranging for special incentives or discount schemes to attract larger customer bases to their end products/services. Therefore, the aim of sales promotion is to attain higher sales, and for the consumers, the objective is to know about the presence of such products and services and to avail such.
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