Question

State whether the following statements are true or false :
(a) Sales promotion does not help in increasing sale.
(b) Sales promotion does not help in introducing a new product in the
market.
(c) Through sales promotion the consumer gets the product at a cheaper
rate.
(d) Sales promotion does not help the customer to get information about
the product.
(e) Sales promotions helps in raising the quality of life of the consumers.

Answer 1

Answer

E.sales promotions helps in raising the quality of life of the consumers

Answer 2

Answer:

(a) 'Sales promotion does not help in 'increasing sales': False

(b) 'Sales promotion' does not help in 'introducing a new product' on the market': False

(c) Through 'sales promotion', the consumer gets the product at a 'cheaper rate': True for the majority of the scenarios  

(d) 'Sales promotion' does not help the customer to 'get information about the product': False

(e) 'Sales promotions' help in raising the 'quality of life of the consumers': False

Explanation:  

• Sales promotions indeed help in increasing the sale of products/services.
• Sales promotions help in introducing a new product or service to the market and in spreading awareness.
• As the objective of sales, promotions is to spread awareness and introduce a new product or service, generally companies launch it at a reduced rate to make the offer more attractive for customers, hence, generally, the consumers obtain the product at a cheaper rate.
• Sales promotions indeed help customers to get new information about the existence of the product.
• Sales promotions do not impact the quality of life of the consumers.