Business Studies, asked by molicule412, 5 months ago

SBI decided to use an Integrated Marketing Communication (IMC) approach, usually used by major FMCG and consumer durables companies, to promote its pension schemes. What do you think were the reasons for SBI, a public sector bank, to take a decision to adopt an integrated marketing communication approach for its pension scheme?

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Answered by Anonymous
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Answer:

Explanation:

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Answered by theankikumar09
0

Answer:

The caselet provides details on the integrated marketing communications campaign implemented by SBI Life (one of the leading life insurance companies in India) for its Pension schemes. The caselet illustrates the application of a dipstick study that helped SBI Life differentiate from competitors with the help of a new marketing communications campaign for its pension schemes. The caselet intends to enable students to understand the importance of a focused marketing communications strategy to promote financial products like pension schemes. The caselet also describes the factors that forced SBI Life to shift to a product specific marketing communications campaign.  

Explanation:

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