Question

SECTION -C
Case Study compulsory
(10 Marks)
11. X Ltd., an FMCG has been spending huge amounts on advertisements, it has
collected the following data on advertisement expenditure and demand for its
product for the last 5 years,
Year
2004 2005 2006 2007 2008
Advt. expenditure Rs. crores 10 15 20 25 30
Demand (qty) in lakhs of units 100 112 115 120 122
(a) Estimate the demand for the years 2009 and 2010 when the
advertisement expenditure is expected to be Rs. 82 and Rs. 35 crores
respectively, and.
(b) What is your opinion about the estimation you have made?​

Answer 1

Answer:

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