sentences of 20 years before how the mode of communication
Answers
transformed from a source-to-consumer model to a consumer-to-consumer model.
In 1996, the internet was in its infancy as a communication tool. The “popular” portals were content developers like AOL and Prodigy. But most communication at the time was generated by a content provider, media, TV network, magazine, press source, mail producer, or phone caller, and delivered to a consumer of the communication. Feedback was hard, if not impossible, to get quickly. There were fewer options to get communications.
Over the last 20 years, communication has become socialized and highly segmented. The internet has empowered small groups and movements to become social. Communications back and forth are done closer to real time than ever before. It is much easier to get a ‘viral’ response to popular communication. As a result, society at large is in a transition away from the traditional power structures to new ones that can better address its communications in a social-friendly way. Ultimately, this better meets the needs of those communicating.
Answer:
Primarily, communication has transformed from a source-to-consumer model to a consumer-to-consumer model.
In 1996, the internet was in its infancy as a communication tool. The “popular” portals were content developers like AOL and Prodigy. But most communication at the time was generated by a content provider, media, TV network, magazine, press source, mail producer, or phone caller, and delivered to a consumer of the communication. Feedback was hard, if not impossible, to get quickly. There were fewer options to get communications.
Over the last 20 years, communication has become socialized and highly segmented. The internet has empowered small groups and movements to become social. Communications back and forth are done closer to real time than ever before. It is much easier to get a ‘viral’ response to popular communication. As a result, society at large is in a transition away from the traditional power structures to new ones that can better address its communications in a social-friendly way. Ultimately, this better meets the needs of those communicating.