Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results.What are a few things he could pay attention to in order to achieve this?
Answers
1. Image file names
2. Page titles
3. Key words in the content
If he is creating in wordpress ( most popular website-builder )
then he can install the following plugins :
1. OptionMonster
2. YoastSEO
3.XML Sitemaps
Another way : ( wordpress )
he would need to create a Google Webmasters Tool account (also known as Search Console).
After he has setup your Webmaster Tools account, you need to make sure that your WordPress site is visible to search engines. You can check this by going to Settings » Reading page and scrolling down to the Search Engine Visibility option.
Now that he have installed Yoast SEO, you need to add your website to Google Search Console. You can do this by clicking on the Add Property button inside your Google search console account. Once you add the website URL, it will take you to the verification page where you need to verify that you’re the owner of this website. There are multiple methods that you can use to verify ownership. The easiest way is listed under the Alternate methods tab called “HTML tag”. It will give you a meta code that you need to copy.Next, switch back to your WordPress admin area and visit SEO » General page. In the Webmaster Tools tab, you need to paste the code in Google Verification Code field.Once you are done, click on the Save Changes button. Now go back to Google search console account and click on the Verify button. Your website ownership will be successfully verified.