share law of attraction succes story moderators help
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In a small town there lives a brave knight. He spends his days keeping the townsfolk safe and generally doing good. The smiles on their faces make all his battles worthwhile.
This stage is more commonly known as the situation part of any good case study. It's an introduction that gives context to the rest of the story.
A mistake many businesses make is thinking they're the hero in their success stories. But the real hero should always be your customer, not you.
(You actually play more of a supporting role, like a powerful ally. More on that later.)
And that's why you should begin your success stories with an intro into your client. Take some time to introduce them, what they do and why. Give some detail on their values, their history and their goals. It doesn't have to be comprehensive, but it should give your audience enough background to understand everything that comes next.
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