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In this backdrop, Prime Minister Narendra Modi started the Swachh Bharat Abhiyan or Clean India Mission to address the challenges of water, sanitation, and hygiene on October 2, 2014 at Rajghat in New Delhi. This flagship programme of the Union government aims to realize the dream of a Clean India by October 02, 2019, the 150th birth anniversary of. Mahatma Gandhi.
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Swachh Bharat Abhiyan is a campaign launched by the Prime Minister, Narendra Modi as a nationwide cleanliness campaign. It is implemented to fulfill the vision and mission of clean India one day. It was launched especially on the birth anniversary of the Mahatma Gandhi as he always dreamed and was very keen to make this country a clean country. He had tried for clean India during his time by motivating people through his campaigns and slogans however it was only partially successful because of the limited involvement of the people of India.
But after so many years, Swachh Bharat Mission was again started by the Government of India to make the dream of clean India come true till 150th birth anniversary of the Mahatma Gandhi. It was started in 2014 on 2nd of October on the 145th birth anniversary of Mahatma Gandhi. It is a big challenge for all the citizens of India. It is only possible if each and every person living in India would understand this campaign, their own responsibility and try to join hands together to make it a successful mission.
The mission is promoted by the many famous Indian personalities to spread this mission as an awareness programme throughout the country. In order to ensure cleanliness, UP CM, Yogi Adityanath, has banned chewing of paan, gutka and other tobacco products in the government offices across the state, since March 2017.