English, asked by sameervt9237, 1 year ago

Short note on encoding and decoding

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Answered by muzzammilmomin

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Answered by BrainlyBAKA

The Encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973. Titled 'Encoding and Decoding in the Television Discourse', Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted.

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