should service marketer delight their customers
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Delighting customers may seem like a good idea, can lead to repeat purchasing and customerloyalty. But this level of service provision comes with extra effort and additional cost. Therefore,the benefits of providing delight must be weighted, and then the marketers might delight their customers.
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✯ Delighting customers may seem like a good idea, can lead to repeat purchasing and customerloyalty. But this level of service provision comes with extra effort and additional cost. Therefore,the benefits of providing delight must be weighted, and then the marketers might delight theircustomers.✯✎
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