Social factors affecting acceptance and rejection of an identified product. ( Dish washer, Atta maker, etc) make a file
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In the Indian context, many products have been accepted as well as rejected over time. If a product suits the local customs and has enough utility, it is accepted by families.
Products like mixer grinder, washing machine and roti maker have helped in saving time and resources for the people. As most homes have two working parents, they want to save time and hence these products are used.
However, there are some products that have also failed like a dish washer and atta maker, because Indians still have roots in their traditions, and Indian women find great pleasure in making rotis and doing the dishes of their family. So, such products do not find much acceptance in the country.
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