Question

Social media like Facebook, Instagram, Twitter, etc. are very effective and economical tools
for product/service marketing. To add to that, due to Covd-19 pandemic the usage of these
platforms has sky rocketed, offering immense potential for further marketing and deeper
penetration. On the other hand, the sales of majority of new ventures have plummeted due to the
same reason.
Keeping this in view, discussthe marketing strategy for a startup:
a. Selling beauty and personal care products.
b. Selling online educational content.

Answer 1

Answer:

b. selling online educational content.

Answer 2

Marketing strategy for a startup

Explanation:

1. We have to promote our business by working with social media specialsists and facilitate new beauty and personal care products discovery among the consumers. Digital story telling with help of YouTube, facebook pages and Instagram celebrities has made startup business to reach many consumers.
2. We can sell online educational content with the Email marketing to reach the students who is interested in learning. The Pay per click ads in the search engines is also cost effective way of marketing strategy.

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