Question

Socio economic classification lifestyle and personality are major segmentation variable in which category

Answer 1

Explanation:

Four types of market segmentation

Geographic segmentation. Geographic segmentation targets customers based on a predefined geographic border. ...

Demographic segmentation. ...

Psychographic segmentation. ...

Behavioral segmentation.

Answer 2

Answer:

Psychographic

Explanation:

• Consumers are categorised into psychographic segments based on similar traits in their lifestyle, personality, attitudes, and social class.
• Psychographic segmentation places a greater emphasis on personality and values than demographic segmentation, which categorises potential audiences based on a single factor (gender, age, wealth, etc.).
• Psychographic traits are used by market researchers to assist develop and position their products and marketing messages for various target groups.
• In order to develop their marketing plan, marketers employ both demographics and psychographics in their market research. Buyer personas, which govern brand positioning, product development, and marketing message, benefit from this information.

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