Question

Some middlemen do not buy and sell
directly but assist in the marketing
process. They are known as
(1) Speculated middlemen
(2) Commission agents
(3) Facilitative middlemen
(4) Brokers​

Answer 1

Answer:

(3) Facilitative middlemen

Explanation:

Facilitative middlemen

Main function into facilitate the activities of the other middlemen of marketing. Ensure that the activities take place in smooth manner. Does not directly participate in marketing process either as merchants, wholesalers etc. they basically establish the rules that the other participants have to follow. Others may get involved in establishing of the terms of sale and standards which must be followed, assist in grading of the produce, actual arrangement of payment for the transactions. Some of the organizations provide physical facilities for the handling of the product e.g. Nairobi City Council and other local authorities while others provide premises where participants come together. Others are involved in enforcing /policing the practices of their members. Trade and professional associations fit into this category. They gather, evaluate and disseminate information of value to the members – do research of mutual interest to members and ensure that members follow ethics. Though not active in the buying and selling of goods, these organizations have far reaching effects on nature and organization of markets. Derive income from fees and assessments of those who use their facilities e.g. marketing boards, county councils operate on the commissions and cess got.