Sources of Primary Data Collection advantages and disadvantages
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1.Advantages of primary research – Data collectedis up-to-date, relevant and specific to your research objectives. ...
2.Disadvantages of primary research – It can be expensive, time-consuming and take a long time to complete if it involves face-to-face contact with customers.
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Primary data is very reliable because it is usually objective and collected directly from the original source. It also gives up to date information about a research topic compared to secondary data. Secondary day, on the other hand, is not expensive making it easy for people to conduct secondary research
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