Stages of consumer decision making process and its impact on retail strategies
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The consumer decision-making process consists of five steps, which are need recognition, information search, evaluations of alternatives, purchase and post-purchase behavior. These steps can be a guide for marketers to understand and communicate effectively to consumers.
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Consumer decision making process involves the consumer who will recognise their needs, and on the basis of their requirement they collect all information of the product . Basis on the market survey they match the price of the product with different sources and the future of the product before to purchase..
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