State and explain the meaning of sellin and sales promotion
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hlo mate ✌️
Sales promotion refers to 'those marketing activities that stimulate consumer shows and expositions.
Often this term refers specially to selling efforts that are designed to supplement personal selling and advertising and by co-ordination helps them to become more effective.”
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Sales promotion is a short term incentive to initiate trial or purchase. ... Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
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