state any three limitation of advertising
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An increase in the volume of advertising has made it difficult to make any advertising message in general to be received properly by the target customers. Many messages don'ts really get even noticed, not to speak of being effective etc. Related Articles: Personal Selling: Meaning, Advantages and Limitations.
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1. It Is a Costly Function
2. Misleading Claims About Products
3. Encouragement of Monopoly
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