statement of purpose on social media
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The purpose of social media is primarily to build a brand and increase a brand's visibility. With social media becoming more popular, the more a brand is covered across social media and the more times people see it, the more likely they are to be aware of it.
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A social media mission statement articulates why you're on social media, channel by channel, and what you hope to accomplish there for your business. If done right, the exercise of developing a social media mission statement will also help you identify channels that won't work for your brand, either.
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