strategies of globalisation
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Explanation:
1.Competing everywhere.
2.Appreciating that success demands a presence in almost every part of the world in order to compete effectively.
3.Making the product the same for each market.
4.Centralised control.
5.Taking advantage of customer needs and wants across international borders.
6.Locating their value adding activities where they can achieve the greatest competitive advantage
7.Integrating and co-ordinating activities across borders
8.A global strategy is effective when differences between countries are small and competition is global. It has advantages in terms of
1.Economies of scale
2.Lower costs
3.Co-ordination of activities
4.Faster product development
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